Community and engagement are popular buzzwords that scatter the social web on almost a weekly basis. But until we sit down and define what it means to build a community, it will be difficult to do it as effectively as possible. In a recent conversation I had with venture capitalist Brad Feld, he talked me about the core principles of building what he refers to as a startup community. The principles are equally applicable to building any kind of online community.For a community to truly thrive,there are 4 pillars that must be in place.
1. A Leader/Entrepreneur
To start, somebody must assume responsibility for building the community. If you’re a blogger or the social media manager for a brand, you must take the lead. Every online community that has thrived has a clearly defined leader.