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3 Tips to Get Your Affiliate Network Working For You

Avatar of Riza Submitted by Riza April 9, 2014 Website: marketingland.com

Times are tough for affiliates.

In February 2014, the affiliate channel accounted for only 7% of e-commerce transactions — down from 9% in February 2013, and a drop in the bucket compared to major e-commerce traffic sources like organic search (24%), paid search (19%), and email (18%).

The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating transaction and customer data from over 100 US e-commerce retailers, developed and updated by e-commerce marketing analytics company Custora (disclosure: my employer).

But don’t go feeling bad for affiliate marketers just yet. According to Custora’s E-Commerce Customer Acquisition Snapshot — which analyzed data from 72 million customers from 86 US retailers across 14 industries — the Customer Lifetime Value (CLV) of new customers acquired from affiliates is, on average, 8% higher than that of customers acquired from other channels.

Of course, this number varies quite a bit by retailer, vertical, and specific affiliate. But it also suggests that there’s a juicy prize out there for marketers that can effectively manage their affiliate networks.


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11 Responses to “3 Tips to Get Your Affiliate Network Working For You” Leave a reply ›

  • Avatar of Sunday Profile

    If you ask me, I would add that another tip that can help affiliate network for e-commerce sites should be adding perks to the offers provided to customers. This can be added to the three tips shared above for better results.
    Sunday recently posted…4 Tips for Getting Your Business Blog Noticed OnlineMy Profile

  • Avatar of Ankit Bansal Profile

    Hey Riza, Thanks for this helpful tips. I am using some affiliate networks. I liked your second and third tips. These tips really help to manage and structure the marketing strategy and keep your customers/readers engaged with your site.

    Thanks :)
    Ankit Bansal recently posted…Basanti Puja in North BengalMy Profile

  • Avatar of Arun Profile

    Well, the article stated that affiliate channels’ contribution to E Commerce got reduced. But at the same time, new customers came in with a good gesture. They came in with a good CLV (Customer Lifetime Value).

    It is point #2 that sounded pretty solid to me. Not just focus on first time action. Think long term. That’s the strategy one should embrace. The high CLV value is thus something to cheer about!

    And then comes split testing. It is something which can’t be avoided, if one is looking to grow and enhance affiliate sales. I’m reading my second article related to split testing on Kingged today!

    Nice share Riza!
    Arun recently posted…Addon Domain: How to create it and get free hostingMy Profile

  • Avatar of Pierre Eustache C. Profile

    Thanks for sharing this Riza! As always, marketing is around measuring! Like someone said: ” you can’t control what you can’t measure”! It is valuable for our case. When we know our customers, it helps us get our affiliate working; email itself bring solution to a lot of problems!
    Pierre Eustache C. recently posted…Earn Huge Money Online Writing on Hubpages Revenue Sharing ProgramMy Profile

  • Avatar of rohan bhardwaj Profile

    Very well constructed and added by @Arun. Every customer in affiliate sales has a value- they will either buy products in future or will keep buying the same product over and over again(subscription). The later one is the juicy one as it get’s one passive income for long term. I wasn’t aware of re-seller scams out there. Thanks for shedding light on that.
    rohan bhardwaj recently posted…A Poem of Love AgainMy Profile

  • Avatar of Sagor Mamun Profile

    I am using some affiliate networks. I liked your second and third tips. These tips really help to manage and structure the marketing strategy and keep your customers engaged with your site.

  • Yet another awesome post at kingged with great tips

  • Avatar of Ryan Profile

    Tracking long term engagement is what makes all the difference. Repeat customers, or even repeat engagers through your list emails and social media interactions are the people who fuel your affiliate business. Instead of trying to get as many sales as possible focus on building bonds which lead to repeat sales. When you take care of customers or engaging brand fans you get affiliate marketing to work.

    Power tips Jordan!
    Ryan recently posted…Are You Afraid of the Dark?My Profile

  • Avatar of Rose Ann Profile

    Nice tips!

    You have just revealed the secrets to affiliate success, and thanks for that.

    These tips will surely help marketers manage and structure their marketing strategies as well as keep their customers engaged with their website.

    As what stated in this article, Affiliate network is powerful because it can help you expand your reach, venture into new markets and find possible customers.

    I’ve learned more about affiliate network by reading this article.

    Thanks for sharing!
    Rose Ann recently posted…Kingged Explainer and Tutorial VideosMy Profile

  • Avatar of Farooq Profile

    Hi Riza,

    I read your article as well as your tips. I am also concentrate on this Affiliate Marketing. Your tips are very nice specially second and third which really can help me to manage marketing strategy of Affiliate Marketing.

    Thank you very much for your helpful tips.

    • Avatar of admin Profile

      Hey Farooq,

      Thanks a lot for joining Kingged.com and already getting active but there are some problems with this and your other comments. Unfortunately most of them will be disavowed by the moderating team.

      Firstly, did you click through to the original site, to read the full article? I doubt it. If you did you would know it’s not written by Riza. It was only shared by her, but written by Jordan. Please always ensure to click through to read the full article before commenting.

      Secondly, your comments have grammatical/spelling errors. Please take your time when commenting to ensure your comments are as devoid of errors as possible, before hitting the “Submit comment” button. Even when you do hit the button, we have the option that allows you to read and edit your comment (with a 5 minute window), if there are errors.

      Thirdly, your comments are mostly short, generic and don’t really add much to the posts. It’s not just about commenting for the sake of increasing comments’ count, but commenting for the sake of adding value to the posts shared here on Kingged.

      Please spend some more time to really read the posts, from the blogs, and leave valuable comments. Comments with such issues always get disavowed by the moderating team and don’t get counted towards the commenting giveaway.

      To get more information about what you can do on Kingged, re the rules and others, please join the mailing list here, if you haven’t – http://kingged.com/mailing-list.html

      Thanks for taking this in the light it was intended, :)

      Kingsley
      admin recently posted…Let Kingged.com Help Your Blog Make Money… With Ease!My Profile

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