Purchasing apparel online is a bit like rolling virtual dice. Unless a consumer has previously tried on the item, he or she is taking a gamble that it will be a flattering fit – or will even fit at all. Combine this risk with the fear of complicated and time-consuming return procedures and many shoppers are likely to walk away – as in abandon the site. This is where designers can really impress.
That’s because there are a few, simple, yet effective ways of adding a layer of sophistication to product pages, which have no-to-low-cost elements that companies can implement today.
CustomInk is an online source for custom apparel that not only offers customers a fun, easy and powerful online design tool to create one-of-a-kind T-shirts, sweaters, tanks and more, but also expert artists to review every design for sizing, contrast, layering issues, etc. Its “Sizing Line-Up” is really what we’re writing home about though. When selected, shoppers can see how the item fits on people of different heights, weights, measurements and even genders.