Are You Scratching Your Head?
We’ve all been there. Sitting at the computer, staring at the computer – what to write, what to write – until we’re ready to take whatever weapon we have at hand to the computer. Choosing an effective topic for your blog posts can be challenging. Typically, individuals will choose a specific topic as a way to become a part of an online community. Businesses often use their blog as an effective tool to promote their business. Whatever your approach, your posts will likely fit into a specific niche. Here are three specific tips you can use as effective ways to enhance your blog.
While it is not required that you find a particular niche or community, it is best to focus your blog posts in a specific direction so that visitors will know what to expect when coming to your blog for certain kinds of information. If you have a fitness blog, for example, you probably shouldn’t write posts on dog training.
Recognize that you will be more likely to attract and hold the attention of readers if your updated blogging content offers valuable information that visitors can use in their business or daily lives. Typically, successful bloggers avoid daily family life and other “fascinating” personal information. That is not to suggest that you should not blend in interesting content about your family if it helps you tell a story. However, you should always be thinking about what your readers need rather that blathering on about something that may not be interesting or helpful to them.
Choose the Right Niche
It is imperative that the niche market topic that you choose is neither too broad nor specific. If your blog tends to be too general, there is no focus, call to action, or specific information that can be helpful to your readers. When the topic is too narrow, it will likely only be helpful information for just a small handful of your online visitors. Choose instead to post valuable content that is targeted specifically to the largest portion of your targeted audience. For example, this blog is in the ‘make money’ niche, so I focus on blogging about ideas, software, and skills that will help people to make money online. My friend Kim Castleberry’s blog is about taking the headaches out of technology. Another friend, Nile Flores, focuses on blogging and social media.
Give Yourself Breathing Room
Find a topic that will give you breathing room. In other words, never choose any niche topic that might be too narrow in scope. The simplest way of making sure you are not making this mistake is to brainstorm for any potential upcoming posts, or interesting subtopics that will bolster your niche topic. If you are able to develop a long list, it is likely the perfect sign that you will always have plenty to write about.
Typically, the most interesting blogging sites are those that are written by individuals who have a passion for their specific niche topic. Choose to follow your heart so you can write about things that interest you and other like-minded individuals.
How do you come up with topics to blog about? Please leave a comment below if you’d like to share.
All the best,
This post was originally published in http://empowercashsystem.com/what-to-blog-about/ by Leslie Denning