Marketing advice is a dime a dozen these days, but not everyone has conquered the mountain. Below we quote and mention some of the most brilliant and actionable marketing advice we have come by.
1. People Always Buy the Benefit – Not The Feature
Dharmesh Shah explains that Marketers alike cannot lose sight of the fundamentally human component of a value proposition. It is not enough to be a bit better, different, or more expensive — it’s about how you frame those differences in terms of their associated risks, benefits, and value that resonates with your customers.
2. Implement a Unique Marketing Strategy
It pays off to be innovative. Ten years ago before the advent of social media marketing Darren Bennet’s company was one of the first to offer mobile massages, offering them in bars and clubs. This kitschy strategy established their brand. Now instead of chasing leads, they focus on maintaining their brand. Thankfully, they now have Facebook and Twitter for that.