Writing a product description sounds deceptively simple. In fact, even the professional copywriter can fall prey to the number one mistake (you don’t want to make) when writing product description copy that sells: writing a description that simply describes the product. How can you be sure your product description is armed to sell? Let’s take an in-depth look at 20 tips designed to optimize the sales potential of your product copy!
To Be A Technical Description or Not – Product Description 101
A product description is a sales tool. Unfortunately, it can be very easy to think of it as a quick review of product features or specifications versus a tool. Think about the tools you currently use to sell your product. What is the one quality they all have in common? Likely, it is that each tool sells the product.