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20 Tips for Writing Product Description Copy That Sells

Avatar of Flor May Submitted by Flor May January 29, 2014 Website: socialmediatoday.com

Writing a product description sounds deceptively simple. In fact, even the professional copywriter can fall prey to the number one mistake (you don’t want to make) when writing product description copy that sells: writing a description that simply describes the product. How can you be sure your product description is armed to sell? Let’s take an in-depth look at 20 tips designed to optimize the sales potential of your product copy!

To Be A Technical Description or Not – Product Description 101
A product description is a sales tool. Unfortunately, it can be very easy to think of it as a quick review of product features or specifications versus a tool. Think about the tools you currently use to sell your product. What is the one quality they all have in common? Likely, it is that each tool sells the product.


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Voted by Flor MayVoted by SundayVoted by MetzVoted by StuartVoted by JacobVoted by Rok

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2 Responses to “20 Tips for Writing Product Description Copy That Sells” Leave a reply ›

  • Avatar of Sunday Profile

    What an amazing article! The best takeaway for me here is the fact that the meaning of value has been differentiated from the description of the features, specifications and technical information of a product.

    The summary to key in by every product reviewer or copywriter should be:

    When your audience reads your product description copy, they want to know the cost, the fairness of that cost and just how the product will prove useful or important to them.

    Sunday recently posted…5 Unique Ways to Improve Your Email MarketingMy Profile

  • Avatar of Metz Profile

    Nice! This will help me improve my writing quality and to make my work compelling. I wanted my writing up to convert a sale, so I will make my product description more friendly yet informative and valuable.

    “When your audience reads your product description copy, they want to know the cost, the fairness of that cost and just how the product will prove useful or important to them. ”

    I will definitely keep this in mind. This is the best takeaway for me.
    Metz recently posted…Risky SEO Tricks: Is It Worth It ?My Profile

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