What’s special about the compelling content you retweet, Like, bookmark, and email to your friends?
Those articles serve the audience, not the content creator.
Creative work that instantly captivates and holds an audience’s attention influences their lives.
Transcribing the thoughts in your head won’t always serve a purpose. You must construct helpful and manageable instructions for your audience — the reader will do something differently in her daily routine after learning about the information you share on a specific topic.
That’s easier said than done.
You obviously want to establish your website as an authoritative publication in your niche, but in order to cross that threshold you need to critically examine your cornerstone content.