For Onboardly – startupPR is a way of life. But we know that our advice and insight for getting great media coverage for your startup is just a drop in the ocean. With journalists’ inboxes being flooded regularly with pitches – it can be a fight to the death to get your startup the media attention it deserves. So we gathered some of the best advice from the industry pros.
Before you send another pitch – take some advice from some of the startup world’s best and brightest:
1. “Don’t expect to tell the whole story, just enough to get them curious and wanting to know more.” ~ Don Dodge, Developer Advocate at Google.
2. “PR and marketing are the same thing. And they all come down to a single principle in today’s attention economy: doing interesting things. Businesses need to be create content and messages that facilitate their customers talking about them and their product.” ~ Ryan Holiday, Director of Marketing at American Apparel, Best-Selling Author