What do small businesses typically do with their websites?
All too often, nothing.
Even those businesses who keep it updated, add fresh content, and have mild success often aren’t getting nearly as much in return as they could be.
So how can your small business make more sales and more money from your website? The tips below can make a big difference in the revenue that flows into your site.
Tip 1: Decide EXACTLY What You Want
If I asked you what you want from your small business website, you’d probably tell me you want it to make you more money. Okay, fair enough, but that’s not specific enough. For now, choose 1 SMART goal and 1 only, such as “Increase online sales by x% within the next 3 months”. Of course, you should be realistic here, and don’t choose 1000%! 20% might be a good number to start with, but your goal is your goal, and it may not even be about money, so you decide. The takeaway here is to actually have a specific goal to work towards.