Creating engaging headlines is the most important part of copywriting.
It’s also the most fun.
Don’t be afraid to put a significant amount of mental energy into your headlines…
Your title is what audiences recall, even more so than the content itself.
It’s what’s displayed in the search results and their bookmarks menu – setting the stage for the entire blog post.
I invite you to create a word document with about 100 headlines for inspiration and reference it anytime you’re creating new post titles.